Webinar: Developing a user-centred, web-first approach to collecting socio-demographic and household data – part of the ONS Labour Force Survey Transformation Project
The Office for National Statistics (ONS) is transforming the way its surveys collect data. It is introducing an online mode, and designing for a web-first approach to mixed-mode collection, which brings challenges and opportunities.
This free webinar, organised by the UK Data Service, will be presented by Emma Dickinson, a Senior Research Officer at ONS. Emma will describe how ONS is developing a respondent-centric approach to moving survey data collection online, with a specific focus on collecting household and sociodemographic information.
The webinar will cover:
- the challenge ONS faces to ‘move with the times’ and develop online modes for its surveys
- the qualitative development that has taken place so far on the Labour Force Survey, with a focus on the collection of household and sociodemographic information
- shares evidence on the effectiveness of this approach from recent online quantitative surveys
The webinar will consist of a 40 minute presentation followed by 20 minutes for questions.
Level: Introductory/Intermediate
Experience/Knowledge required: Basic understanding of surveys
Target audience:
- anyone with an interest in understanding the LFS transformation programme and the approach the ONS is using to transform its surveys from interview to online surveys
- anyone with a need to develop or design a survey which collects household or sociodemographic information
- government departments or other individuals who are interested in user centred or online first survey design