Webinar: Designing user-centred engagement strategies for online-first surveys – part of the ONS Social Survey Transformation Project

The Office for National Statistics (ONS) is transforming the way its surveys collect data. It is introducing an online mode and designing for a web-first approach to mixed-mode collection, which brings challenges and opportunities.

This free webinar, organised by the UK Data Service, will be presented by Natalia Stutter, a Senior Research Officer at ONS. Natalia will describe how ONS is transforming the respondent communication strategy and user journey to help tackle barriers to opening letters and achieving a good response rate in online-first and mixed mode social surveys.

The webinar will cover:

• the qualitative development of the respondent materials that has taken place to date, including the development of between-wave engagement strategies for the ONS’ Labour Market Survey transformation
• the approach, principles and tools that underpin the development of the materials
• evidence on the success of this approach from recent online quantitative surveys, including the results of a large-scale incentive experiment

The webinar will consist of a 40 minute presentation followed by 20 minutes for questions.

Level: Introductory/Intermediate
Experience/Knowledge required: Basic understanding of surveys.
Target audience: Anyone interested designing materials to send to survey respondents; anyone interested in finding out how they can apply qualitative research techniques to the development of respondent materials; anyone who wants to know more about the ONS Social Survey Transformation Project; government departments who want to design survey materials to nudge their users into changing their behaviours.